Awards Book Archive

MKTG
  • Winner

Designed by
Olga Lavecchia, Ruth O'Connor
Category
Best Designed Educational Tertiary Book
Year
2016
Publisher
Cengage Learning

About the Designer

Olga has been been working in the educational publishing industry for 16 years. Beginning in marketing then moving into book design/production. Her role predominantly comprises of art direction, managing and mentoring. Olga works with a team of leading educational book designers whose passion for visual design continues to feed her own.

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Design Rationale

This cover represents consumer choice and decision making. Its represents the importance of persuasion in marketing. Product can be marketed differently from other products. The bite out of the ice-cream represents the selected consumer product. The abbreviated title and block typeface provide a catchy succinct mast head. The image is simple, colorful and direct.

Details
Dimensions
276 x 210 mm
No. pages
328
Special finishes
Matt Lamination
Credits
Typesetting
Leigh Ashforth and Linda Davidson
Printing
1010 Printing
Author
Charles W. Lamb et al