Awards Book Archive

Obento Deluxe Student Book 4th Edition
  • Shortlisted

Designed by
Studio Pounce
Category
Best Designed Educational Primary/Secondary Book
Year
2014
Publisher
Cengage Learning
Design Rationale

We wanted to celebrate the notion of kawaií (cuteness) that is so intrinsically bound up in Japanese teen culture. Searching for inspiration, our ah-ha! moment occurred in the stationary section of an Asian supermarket. We stumbled across miniature erasers in the shape of sushi and Japanese sweets. Our playful and kawaií link to the Obento (lunchbox) brand was born. A paper circle backdrop connotes more traditional Japanese iconography ñ the rising sun, and paper craft. Dripping with illustration, textures and crazy collages, the fun internals are as colour popping and sensory overloading as a trip through the streets of Harajuku.

Details
Dimensions
210 x 276 mm
No. pages
280
Special finishes
Matt Lamination, CMYK + Pantone 171C
Credits
Internal Design
Miranda Costa
Author
Peter Williams, Sue Xouris, Kyoko Kusumoto