MAGIC COUNTING

The design for Magic Counting blends a modern aesthetic with nods to the charm of heirloom books. A metallic gold Pantone is used throughout to evoke a sense of wonder and elevate the visual appeal, creating a tactile and luxurious experience. The board book format with fold-out pages brings interactivity, encouraging younger readers to engage […]

This is Not a Sad Book (But It’s OK to Feel Sad)

There was a design challenge posed in the book’s mission to offer guidance around quite a sensitive subject matter, while at the same time needing to feel upbeat and inviting without trivialising the grief of the reader. The book had to be beautiful and giftable, in order to be a covetable object rather than something […]

Pull it Down

Pull it Down deserved a simple typographic design that foregrounded Matt Chun’s interactive artwork, prioritised legibility, and engaged with a rich tradition of urgent protest typography within radical politics. I drew two custom typefaces: a stone-hewn titling face serving as a structural extension to a monument’s plinth; and a variable font synthesising two early groteseque […]

Science All Around Us: Big Questions for Curious Kids

Aiming to inspire kids to delve into the wondrous worlds of science and technology, lift-the-flap elements were designed to seamlessly integrate into the bustling illustrations, opening up moments for learning and delight for young readers, and inviting participation. The illustrations are graphic, bright and busy to communicate scientific principles in an engaging way. The typographic […]

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