Good Cooking Every Day

A design decision from Plum publisher Mary Small was for Good Cooking Every Day to look decisively different to Julia’s past three bestselling books. The author’s approach is simple, achievable, with good-quality ingredients; this inspired me to use these three key ingredients in the design. The book owns its bright PMS green used on both […]

Chae

The brief for this book focused on capturing the author’s unique food philosophy. Chae’s methodical, restorative approach to cooking inspired a limited palette of off-white, pale green, and orange, echoing the restaurant and fermentation jars of kimchi and persimmon. The book’s four-part structure is reflected in an elegant cover illustration depicting a cyclical flow of […]

EAT NYC

Eat NYC is a bold, illustrated celebration of New York’s diverse culinary landscape. The design response features a monochrome color palette to maintain visual cohesion, allowing the varied typography styles to stand out. The clean, precise line work unifies the illustrations, creating a harmonious visual flow. Mimicry of visual design of NYC menus, restaurant signs, […]

On Sundays

The design for ‘On Sundays’ takes inspiration from the refined and contemporary personality of Dave Verheul’s iconic restaurant Embla. I wanted to create a package that feels inviting, like a Sunday lunch with friends, but also timeless and unique. For the cover, I created a duotone image of a sun-drenched outdoor lunch, with an inviting […]

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