Creative Business in Australia is a collection of essays and case studies that articulates knowledge and insights from the learnings of the CIIC. The book’s audience (academics, business owners and designers) and the multi-platformed approach (pdf, epub and mobi) informed the design. The cover, bold and typographic, referencing the relationship of ‘creativity’ and ‘business’ – the spot uv and emboss highlighting each of these disciplines. The text pages, clean and devoid of distraction, imagery kept to a minimum – forming its own narrative throughout the book with infographics that clearly illustrate the key insights. The book is refined, accessible and trustworthy.