- Designed by
- Pooja Desai, Kristy Lund-White
- Category
- Best Designed Children's Non-Fiction Illustrated Book
- Year
- 2020
- Publisher
- Hardie Grant Children's Publishing
About the Designer
Pooja is an award-winning designer currently working as the Design Manager for Hardie Grant Egmont. Before stumbling upon her one true love – publishing – her design career has spanned across packaging, product, magazines, marketing and digital. In her free time, Pooja runs her own freelance business working with NGOs such as Footscray Community Arts Centre, Road to Refuge and Human Rights and Arts Film Festival.
View profile- Design Rationale
-
The brief for this was difficult as we wanted to create a package that would sell volumes through the mass without compromising the aesthetic appeal. The design had to be funny (not gross), engaging (not overwhelming) and highlight Tim’s anecdotes. We did this by using a sophisticated colour palette, natural/raw textures to highlight the environmental theme, a clearly organised internal design, and hints of humorous elements on each page. Although we wanted a coarse UV on the cover to create a more textured feel, the printer discontinued this treatment, so we settled for an emboss and spot UV for tactility.
- Details
-
- Dimensions
- 254 x 190 mm
- No. pages
- 256
- Special finishes
- Emboss, Spot UV
- Credits
-
- Internal Design
- Kristy Lund-White, Pooja Desai
- Illustration
- Sam Caldwell
- Typesetting
- Pooja Desai and Kristy Lund-White
- Printing
- Leo Paper Group
- Author
- Tim Flannery