Awards Book Archive

Flowersmith
  • Shortlisted

Designed by
Murray Batten
Category
Best Designed Fully-Illustrated Book under $50
Year
2018
Publisher
Hardie Grant Books

About the Designer

Murray is an award wining freelance book designer with over six years experience and has worked with some of Australia’s leading publishers including Hardie Grant Publishing, Murdoch Books, HarperCollins Australia & Smith Street Books.

View profile
Design Rationale

The brief was to elevate the perception of paper flowers to an art form via craftsmanship. Therefore the approach was to not only create a design that was functional and practical, but also aesthetically as beautiful as the flower creations highlighted within. Using a matt finished flexi-bound cover, the cover feels soft and luxe, with embossed finishes on the ornate typographic treatment. The internal design is deliberately light touch and delicate, to sit harmoniously with the vibrant and colourful imagery. The layout is clear and orderly, to enable the reader to follow the instructions easily.

Details
Dimensions
190 x 260 mm
No. pages
256
Special finishes
Soft touch lamination, Emboss
Credits
Internal Design
Murray Batten
Photography
Jennifer Tran
Typesetting
Murray Batten
Printing
1010 Printing
Author
Jennifer Tran