Awards Book Archive

For the Love of Meat
  • Shortlisted

Designed by
Evi O.
Best Designed Cookbook
Hardie Grant Books

About the Designer

Evi O. established her reputation for a strong design aesthetic and collaborative spirit during a decade at Penguin Books, most notably creating award-winning illustrated books in the fields of food, design, interiors, architecture, art, garden and wellness. Her art and design practice ranges across 2D and 3D forms, print and digital, having collaborated with book and magazine publishers, homeware labels, and brands. She practices from her Marrickville studio in Sydney. She is a founding member of ABDA.

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Design Rationale

The brief for ‘For the Love of Meat’ is to raise awareness for responsible meat-eating. The overall aesthetic pays homage to classic butchery, featuring meat charts, etched illustrations, a chart-like ingredients list and copperplate-influenced typography. Collaborating with Alan Benson, the chapter openers are dramatic portraits of animals, reminding readers about the sentient nature of animals. Lifestyle shots are peppered throughout to add a layered narrative. I also worked closely with the publisher developing typographic spreads that highlight important animal-related messages while also providing necessary breaks between the 60 recipes. The graphic cover is embellished with debossing.

215 x 265 mm
No. pages
Special finishes
Woodfree cover, Spot Gloss, Deboss
Internal Design
Evi O.
Alan Benson
1010 Printing
Matthew Evans