- Designed by
- Hazel Lam
- Category
- Best Designed Commercial Fiction Cover
- Year
- 2020
- Publisher
- HarperCollins Publishers
About the Designer
Hazel is a senior book designer at HarperCollins ANZ, where she entered the publishing industry in 2013. Her experience spreads across fiction, non-fiction, illustrated books, children’s illustrated books and YA. In her previous life she has worked in motion graphics, broadcast design, magazine publishing and advertising for various clients in both Sydney and London. She loves to obsessively illustrate patterns, eat delicious foods and tell cheese jokes to anyone who will listen.
View profile- Design Rationale
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This hilarious book captures the drama, delights and delirium of modern parenting. This concept was inspired by the brilliant title, I wanted to design something that was celebrating failure and a badly iced cake was the perfect subject matter as it is fun, familiar and relatable. This cover image was a result of multiple hours of decorating stale Woolworths cakes with unnaturally fluro icing, the result is a cake that is perfectly wrong which makes it just right.
- Details
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- Dimensions
- 153 x 234 mm
- No. pages
- 368
- Special finishes
- Matt Lamination with Gloss Spot UV
- Credits
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- Photography
- Darren Holt
- Typesetting
- Kelli Lonegran
- Printing
- McPherson's Printing Group
- Author
- Jessica Dettmann