The design for the Leaf Supply book needed to reflect the aesthetic of our existing brand whilst evolving into something fresh. It was important the cover stood out from a sea of other plant books on the market. The layering of etched leaves over the title text created a sense of lushness whilst remaining striking. Dark green page edging adds to the drama. Internally the photography takes centre stage and so the layout and typography is kept simple but graphic. Bold typographic spreads mark the start of each chapter and link back to the cover concept. – LC