Awards Book Archive

Macmillan Essential English QCE Units 1 & 2
  • Shortlisted

Design Rationale

The Publisher’s design brief was to create an engaging and market leading design within this subject area, designed with senior high school students in mind. It was important to create strong cohesiveness between the cover and the interior designs, with clear navigation so as to assist students in their learning progression. The cover was designed to create high visual impact, even when viewed from a distance. The desired look & feel is contemporary, clean and visually engaging; taking clues from social media, infographics and digital design. The colour palette is fresh and modern.

Details
Dimensions
210 x 272 mm
No. pages
138
Credits
Internal Design
Kim Ferguson
Illustration
Jess Racklyeft
Typesetting
Polar Design
Printing
Central Printing
Author
Jo Bickerstaff and Tony Hytch