Awards Book Archive

Movida Solera
  • Winner

Designed by
Daniel New
Category
Best Designed Cookbook
Year
2015
Publisher
Lantern an imprint of Penguin Random House Australia

About the Designer

Daniel works closely with publishers and authors to capture unique stories and bring their visions to life. He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. He is an award-winning designer with over 20 years’ experience. Daniel was a founding member of the Australian Book Designers Association and in 2017 he founded ‘New Studio’ in Surry Hills, Sydney.

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Design Rationale

The challenge was to bring a fresh and unique look to Movida’s fourth book, while celebrating the aesthetic of Southern Spain. Hand-drawn lettering combined with illustration inspired by hand-painted signs and character-filled typography from Andalusia were my inspirations. The design is broken up into four parts: chapter openers; recipes; breakout stories; and guides. For each, I tried to alter the design enough to provide clear navigation, interest and good flow. The main recipe font was inspired by medieval letterforms, and was what I based my hand-drawn version on.

Details
Dimensions
215 x 270 mm
No. pages
400
Special finishes
Debossing on case
Credits
Internal Design
Daniel New, Breakout Stories: Freda Chiu, Amy Golbach Map: Freda Chui
Photography
Alan Benson
Illustration
Cover and chapter openers: Daniel New, Breakout Stories: Freda Chiu, Amy Golbach Map: Freda Chui