The juxtaposed images of two different styles of chairs conveys the idea that products are designed/created for different target markets and determines the form and functionality of the end product. The wireframe and 3D waveform represent technologies that enable product designers to effectively communicate and produce the desired end product. The letters ‘PD&T’ was set in a bold font for visual interest and to emphasise the title. The brief was to design both a Student Book and Workbook. They are differentiated by the yellow panel on the Student Book and predominately black and white on the Workbook.