Awards Book Archive

Petal
  • Longlisted

Designed by
Daniel New
Category
Best Designed Fully-Illustrated Book over $50
Year
2021
Publisher
Hardie Grant Books

About the Designer

Daniel works closely with publishers and authors to capture unique stories and bring their visions to life. He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. He is an award-winning designer with over 20 years’ experience. Daniel was a founding member of the Australian Book Designers Association and in 2017 he founded ‘New Studio’ in Surry Hills, Sydney.

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Design Rationale

Petal is made up of hundreds of the most beautiful illustrations by Adriana. We simply had to bring them together in a unified, elegant and easy to read package. Color is key for Adrinan. We created a background colour pallet for each chapter and used tints throughout each section. The primary font chosen is Domaine which has a sharp serif and subtle flourishes which suit the subject. The cover went through many iterations. We landed on this option where the title looks like it is overgrown with an abundance of flowers.

Details
Dimensions
216 x 283 mm
No. pages
256
Special finishes
PLC with Debossed gold foil title. Painted fore-edges. Internals printed on woodfree.
Credits
Internal Design
Daniel New
Illustration
Adriana Picker
Typesetting
Hannah Schubert
Printing
Leo Paper Products
Author
Adriana Picker