Awards Book Archive

Romance Was Born
  • Shortlisted

Designed by
Daniel New
Best Designed Fully-Illustrated Book over $50
Thames & Hudson Australia

About the Designer

Daniel works closely with publishers and authors to capture unique stories and bring their visions to life. He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. He is an award-winning designer with over 20 years’ experience. Daniel was a founding member of the Australian Book Designers Association and in 2017 he founded ‘New Studio’ in Surry Hills, Sydney.

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Design Rationale

Romance are renowned for their crazy colours, spectacular beading, bling and beautiful prints. Our aim was not to compete with that, but rather to create a sophisticated, timeless book that showcases it. The cover became ‘the pink brick’ with its pink book block. We wanted it to feel like something you might stumble across in ‘Romance Was Born’ land – laying next to the glitter fountain. It’s such an emotive brand name, so working with that as the title to create a graphic cover seemed a strong direction. Due to budget constraints, I photographed the flat-lays myself.

197 x 254 mm
No. pages
Special finishes
Red foil on cover and pink sprayed edges to match cover colour.
Internal Design
Daniel New
Various (refer to book)
Daniel New, New Studio
1010 Printing
Anna Plunkett and Luke Sales with Georgina Safe