- Designed by
- Evi O.
- Category
- Best Designed Cookbook
- Year
- 2020
- Publisher
- Smith Street Books
About the Designer
Evi O. established her reputation for a strong design aesthetic and collaborative spirit during a decade at Penguin Books, most notably creating award-winning illustrated books in the fields of food, design, interiors, architecture, art, garden and wellness. Her art and design practice ranges across 2D and 3D forms, print and digital, having collaborated with book and magazine publishers, homeware labels, and brands. She practices from her Marrickville studio in Sydney. She is a founding member of ABDA.
View profile- Design Rationale
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Street Food Vietnam is designed to be a package that appeals to Vietnamese food aficionado, perhaps with a slight preference for the youth and cool. The internal design is contemporary, the photography directional, imagine Vietnam streets on steroid. Styling is expressive, utilising traditional elements like plastic bags used with contemporary touch. The cover is directional yet friendly. The author is propped in all red, against all red background, with a giant delicious banh mi, striking that balance of commercial deliciousness and perhaps slightly fashion-led touch.
- Details
-
- Dimensions
- 195 x 260 mm
- No. pages
- 224
- Special finishes
- Spot UV on front cover + spine.
- Credits
-
- Internal Design
- Evi O., Evi O. Studio
- Photography
- Chris Middleton
- Typesetting
- Evi O., Evi-O.Studio
- Printing
- C&C Offset Printing
- Author
- Jerry Mai