- Designed by
- Hazel Lam, Hazel Lam
- Category
- Best Designed Young Adult Cover
- Year
- 2015
- Publisher
- HarperCollins Publishers
About the Designer
Hazel is a senior book designer at HarperCollins ANZ, where she entered the publishing industry in 2013. Her experience spreads across fiction, non-fiction, illustrated books, children’s illustrated books and YA. In her previous life she has worked in motion graphics, broadcast design, magazine publishing and advertising for various clients in both Sydney and London. She loves to obsessively illustrate patterns, eat delicious foods and tell cheese jokes to anyone who will listen.
View profile- Design Rationale
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For this debut YA author I came up with an idea to use design to gain attention with no budget. I designed a white version and a black version. I then convinced HarperCollins to print both editions and pack them randomly into cartons so that booksellers received a mix. We ran a ‘Team Black’ vs ‘Team White’ campaign on social media. I then designed a red edition, which we printed 20 copies of and hid in bookshops around Australia, encouraging teen girls to get into bookstores in search of a prize.
- Details
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- Dimensions
- 128 x 198 mm
- No. pages
- 328
- Special finishes
- Matt Lamination, Spot UV
- Credits
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- Internal Design
- Hazel Lam
- Typesetting
- HarperCollins Design Studio
- Author
- Gabrielle Tozer