Awards Book Archive

The Lost Flowers of Alice Hart
  • Designers' Choice

Designed by
Hazel Lam
Designers' Choice Cover of the Year
Fourth Estate an imprint of HarperCollins Publishers Australia

About the Designer

Hazel is a senior book designer at HarperCollins ANZ, where she entered the publishing industry in 2013. Her experience spreads across fiction, non-fiction, illustrated books, children’s illustrated books and YA. In her previous life she has worked in motion graphics, broadcast design, magazine publishing and advertising for various clients in both Sydney and London. She loves to obsessively illustrate patterns, eat delicious foods and tell cheese jokes to anyone who will listen.

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Design Rationale

Lost Flowers follows the life of Alice Hart over three decades. Each chapter is inspired by an Australian native. I commissioned Edith Rewa to illustrate the featured flowers but didn’t want the cover to only be beautiful as the story has dark moments, so I placed them leaning in encroaching on the type with a black background. I chose a typeface with a sense of nostalgia but is modern enough to be relevant now. We wanted to build Holly’s brand so her name front and centre in gold foil. Edith’s illustrations are scattered through the internals to compliment the cover.

153 x 234 mm
No. pages
Special finishes
Matte Lamination with Spot Gloss UV and a matte gold foil
Internal Design
Hazel Lam
Edith Rewa
Kirby Jones
McPherson's Printing Group
Holly Ringland