Awards Book Archive

The Whole Fish Cookbook
  • Designers' Choice
  • Highly Commended

Designed by
Daniel New
Category
Designers' Choice Cover of the Year
Year
2020
Publisher
Hardie Grant Books

About the Designer

Daniel works closely with publishers and authors to capture unique stories and bring their visions to life. He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. He is an award-winning designer with over 20 years’ experience. Daniel was a founding member of the Australian Book Designers Association and in 2017 he founded ‘New Studio’ in Surry Hills, Sydney.

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Design Rationale

We had to balance between commercial appeal and something that represents Josh’s innovation and speaking to his loyal followers. For the cover I illustrated a dissected John Dory, the species with the black thumbprint (dot) of Saint Peter, the restaurants name sake (also die-cut into the belly band). The back cover shows the fish ‘broken down’ further which illustrates what Josh does. The clean, black and white execution was inspired by the Saint Peter spot – a design element that runs throughout. We wanted the internals to feel unfussy, contemporary, clean, approachable and legible.

Details
Dimensions
280 x 210 mm
No. pages
256
Credits
Internal Design
Daniel New
Photography
Rob Palmer
Illustration
Daniel New
Typesetting
Daniel New
Printing
Leo Paper Products
Author
Josh Niland