Awards Book Archive

To Asia, With Love
  • Commended

Designed by
Daniel New
Best Designed Cookbook
Plum an imprint of Pan Macmillan Australia

About the Designer

Daniel works closely with publishers and authors to capture unique stories and bring their visions to life. He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. He is an award-winning designer with over 20 years’ experience. Daniel was a founding member of the Australian Book Designers Association and in 2017 he founded ‘New Studio’ in Surry Hills, Sydney.

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Design Rationale

The design brief for TAWL was for it to be more of a departure from Hetty’s consistent looking previous 3 books, while remaining in the same universe. I liked the title and had in my mind ‘how do you serve and eat love’ which I answered quite literally. I presented just a typographic cover but also created an option with food. Pleasingly, we went with both – food on the jacket and a typographic case (more eaten). The consumption of the letters is continued as a motive throughout. The orange/red and yellow colour pallet is also used throughout.

195 x 260 mm
No. pages
Special finishes
PLC jacket with embossed and spot gloss title. Internals printed on woodfree.
Internal Design
Daniel New
Hetty Mckinnon, with additional photography by Shirley Cai
Daniel New and Hannah Schubert
1010 Printing
Hetty McKinnon