Graham Rendoth (BA Design, SCA) established Reno Design in 1989, offering strategic brand and creative book services to major, boutique and independent publishers. Over 1000 titles have been produced. Specialist colleagues such as editors, distributors and photographers are used when needed. Graham was in-house designer for the Sydney Opera House (1979–1984), Head of Design with Billy Blue Group (1984–1986), and has lectured at several institutions. He also researches Australian design history.