Cashcow Oblique proposes typography as a form of social critique. The third in the Oblique series and the result of six months research, the design boldly compares the brandmarks from two economic booms (1873 and 2016). The unconventional poster format was chosen because the content demanded that hundreds of marks be presented in one single instance. Reinforcing the local focus, the book is set entirely in Melbourne-made typefaces. The titling band that holds the publication together also presents a hidden message on the inside responding to the development industry ‘enough is enough’ abstracted into a cyclical form.