When tasked with designing the first title in the Curious Travel Guides Series, I had to create a style that would sit across unknown future destinations. The solution was to create a clear, accessible and beautiful design that would sit comfortably for a travel guide to anywhere, while also including specific and subtle elements that could be customised to bring a more specific destination flavour to the book, depending on the country featured. The result is a beautiful travel series that feels cohesive and also inspires travel to an endless variety of destinations.