This topic has many parts and our objective was to create something uplifting and modern to capture that. A concept that sits between light—serious, simple—complex. Fundamentally, the premise for this speaks to the birth of an idea, and beyond that, an abstract representation of entrepreneurial qualities; passion, creativity, and vision. We were briefed to convey innovation and we feel we’ve achieved a visually engaging cover that stimulates and moves us to contemplate the very core of entrepreneurship. It’s impact and energy translate seamlessly into the text design, allowing for a highly structured and engaging format.