The challenge was to establish a strong design look for this title (as a potential new series) that also looked fun & like a weekend should be. We did this by playing around with the concept of the ‘weekend’ and striking through irrelevant days in our list of the week. This also worked with our limitations; we used soft touch lamination on the cover, which would not have worked with an image. This sense of word and colour playfulness is carried through the internals, with ombre colouring to reflect times of day, and the continued use of strikethroughs.