Awards Book Archive

Grown & Gathered
  • Winner

Designed by
Daniel New
Best Designed Fully-Illustrated Book under $50
Plum an imprint of Pan Macmillan Australia

About the Designer

Daniel works closely with publishers and authors to capture unique stories and bring their visions to life. He was previously art director and designer at Lantern, Penguin Books, where he worked for a decade with experts in food, lifestyle and design. He is an award-winning designer with over 20 years’ experience. Daniel was a founding member of the Australian Book Designers Association and in 2017 he founded ‘New Studio’ in Surry Hills, Sydney.

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Design Rationale

Grown & Gathered is half recipe book half manual on how to make and do just about everything. The internals called for good, clean, information design. We added diagrams here and there. Roughs were supplied but Matt and refine by myself. Matt is an ex graphic designer so we worked closely together on developing the look and feel. We aimed for something that feels like un-designed elegance. Simple but thoughtful. Nice navigation elements and hierarchy to lead the reader through. The cover brief was: accessible and friendly. Shantanu did a beautiful job capturing these too in their natural habitat.

211 x 268 mm
No. pages
Special finishes
Head and tail bands Grained Lamination – Fine subtle check pattern
Internal Design
Daniel New
Shantanu Starick and Lentil
Daniel New
1010 Printing
Lentil Pubrick and Matt Pubrick