- Designed by
- Olga Lavecchia, Ruth O'Connor
- Category
- Best Designed Educational Tertiary Book
- Year
- 2016
- Publisher
- Cengage Learning
About the Designer
Olga has been been working in the educational publishing industry for 16 years. Beginning in marketing then moving into book design/production. Her role predominantly comprises of art direction, managing and mentoring. Olga works with a team of leading educational book designers whose passion for visual design continues to feed her own.
View profile- Design Rationale
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This cover represents consumer choice and decision making. Its represents the importance of persuasion in marketing. Product can be marketed differently from other products. The bite out of the ice-cream represents the selected consumer product. The abbreviated title and block typeface provide a catchy succinct mast head. The image is simple, colorful and direct.
- Details
-
- Dimensions
- 276 x 210 mm
- No. pages
- 328
- Special finishes
- Matt Lamination
- Credits
-
- Typesetting
- Leigh Ashforth and Linda Davidson
- Printing
- 1010 Printing
- Author
- Charles W. Lamb et al
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