Designed by

Category

Best Designed Cookbook

Year

2017

Publisher

Hardie Grant Books

About the Designer

Design Rationale

Instead of the dreamy, bohemian aesthetic associated with the vegan cookbook market, we focused on dark, gothic imagery to stand out on the shelves. Because of the existing brand being so strong, the publication had to fit in seamlessly, yet not feel like collateral. The iconic EAT VEGAN Cross logo influenced the design by taking it in a slightly Biblical direction – One serif font, all black & a singular key line on each recipe page. The black book block with a screen printed cross is complemented with a gloss spine. Affectionately referred to as the Nick Cave of cookbooks.

Details

Dimensions

203 x 228 mm

No. pages

208

Special finishes

Matt Lamination/Spot Gloss/Emboss/Black book block with screen-printed cross/black ribbon

Credits

Internal Design

Photography

Bonnie Savage

Printing

1010 Printing

Author

Shannon Martinez and Mo Wyse