- Designed by
- Vaughan Mossop
- Category
- Best Designed Cookbook
- Year
- 2017
- Publisher
- Hardie Grant Books
About the Designer
Vaughan has worked with a wide range of diverse clientele and sharpened his skills in boutique studios, publishing houses, corporate high-rises and fast-paced editorial floors. Outside of book design, Vaughan works primarily in packaging design & motion graphics.
View profile- Design Rationale
-
Instead of the dreamy, bohemian aesthetic associated with the vegan cookbook market, we focused on dark, gothic imagery to stand out on the shelves. Because of the existing brand being so strong, the publication had to fit in seamlessly, yet not feel like collateral. The iconic EAT VEGAN Cross logo influenced the design by taking it in a slightly Biblical direction – One serif font, all black & a singular key line on each recipe page. The black book block with a screen printed cross is complemented with a gloss spine. Affectionately referred to as the Nick Cave of cookbooks.
- Details
-
- Dimensions
- 203 x 228 mm
- No. pages
- 208
- Special finishes
- Matt Lamination/Spot Gloss/Emboss/Black book block with screen-printed cross/black ribbon
- Credits
-
- Internal Design
- Vaughan Mossop
- Photography
- Bonnie Savage
- Printing
- 1010 Printing
- Author
- Shannon Martinez and Mo Wyse