Designed by

Category

Best Designed Series (including Classics)

Year

2021

Publisher

Somekind Press

About the Designer

Design Rationale

The Take away series was designed to raise money for hospitality venues across Australia (now the world), so costs had to be kept low maximise donations. Keeping this in mind, I kept the internals 1 colour on creme paper and used hand drawn scribbles and titles that ‘leaned in’ to the lo-fi nature of the books. An architectural illustration style was developed to give a nostalgic vibe and encourage consumers to buy across the series, turning them into collectables. To date, the series has raised over 250k for Australian businesses during the pandemic.

Details

Dimensions

108 x 178 mm

No. pages

96

Special finishes

Matt laminate cover

Credits

Internal Design

, George Saad

Illustration

Vaughan Mossop

Typesetting

Vaughan Mossop and George Saad

Printing

Ingram Spark

Author

Various