Vermouth is an old-world product enjoying a modern revival. A priority was to reimagine the historical aesthetic associated with this category, to create an accessible, contemporary feel. Working with a modest photography budget, limited scope to commission illustration, and technical content from contributors, it was a challenge to break up wordy pages (restricted to black text) and balance photography. Later we realised there were no bottle photographs and integrated the bottle motif used in the endpapers – one of the most popular elements. The end result takes a niche product and makes it playful, appealing to a wider audience.