Awards Book Archive

Vegan Junk Food
  • Longlisted

Designed by
Vaughan Mossop
Category
Best Designed Cookbook
Year
2021
Publisher
Smith Street Books

About the Designer

Vaughan has worked with a wide range of diverse clientele and sharpened his skills in boutique studios, publishing houses, corporate high-rises and fast-paced editorial floors. Outside of book design, Vaughan works primarily in packaging design & motion graphics.

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Design Rationale

The concept of junk food reminded me of growing up in the 90’s, and what I think would be the golden age of McDonald’s – the yellow and red cheeseburger wrappers, the grease and general messiness and the comical characters (think Grimace). This concept was applied throughout the title, from the food styling to the illustrated characters, giving the title a fun, nostalgic vibe.

Details
Dimensions
195 x 240 mm
No. pages
176
Credits
Internal Design
Vaughan Mossop
Typesetting
Vaughan Mossop
Printing
C&C Offset Printing
Author
Zacchary Bird