Awards Book Archive

Vegan With Bite
  • Longlisted

Designed by
Vaughan Mossop, NBHD Creative
Category
Best Designed Cookbook
Year
2021
Publisher
Hardie Grant Books

About the Designer

Vaughan has worked with a wide range of diverse clientele and sharpened his skills in boutique studios, publishing houses, corporate high-rises and fast-paced editorial floors. Outside of book design, Vaughan works primarily in packaging design & motion graphics.

View profile
Design Rationale

The brief for Shannon’s 3rd book was for this to be her mass-market title. The design challenge was to create a title that felt approachable, but remained true to Shannon’s gothic aesthetic – potentially giving rise to a new genre for 2021: Mass market gothic or MMG. Nikki To’s stark imagery with little stylistic interference to the food champions Shannon’s dishes and is offset by a minimal recipe design. Eksell Display Typeface was chosen for chapter openers and cover to continue the whole dracula vibe but remain accessible.

Details
Dimensions
187 x 248 mm
No. pages
192
Special finishes
Deboss and spot UV
Credits
Internal Design
Vaughan Mossop, NBHD Creative
Photography
Nikki To
Typesetting
Vaughan Mossop, NBHD Creative
Printing
Leo Paper Products
Author
Shannon Martinez