Shortlisted Books

A Year of Practiculture

Designed by
Mark Campbell
Category
Best Designed Cookbook
Year
2016
Publisher
Hardie Grant Books

About the Designer

Mark is Head of Design at HarperCollins ANZ and ABC Books. Over the past decade he has worked in design and project management across theatre, film, television, events, advertising and animation, and been a regular guest speaker for the Small Press Network, RMIT and the Melbourne Writer’s Festival. Previous roles include Business Development Manager for Dumbo Feather magazine, and Design Manager for Hardie Grant Books.

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Design Rationale

Rohan’s theories and teachings on how to live off the land in a more sustainable, practical and ethical way throughout the seasons of each year heavily influenced the design direction I went in. He also has a really North American vibe about the food he cooks and the life he lives in and around the forests of Daylesford, Victoria, which is how I ended up researching old hunting and fishing guides from the US, as well as vintage National Geographics. The fonts are lifted from classic 70s advertising, the seasonal colour palette from 70s kitchen laminex, and the illustration style harks back to that instructional style from vintage school textbooks.

Details
Dimensions
203 x 253 mm
No. pages
304
Special finishes
Wibalin horizontal quarter-bind.
Credits
Photography
Rohan Anderson & Kate Berry
Typesetting
Megan Ellis
Printing
1010 Printing
Author
Rohan Anderson