Shortlisted Books

Aussie Legends Alphabet

Designed by
Hazel Lam
Best Designed Children's Illustrated Book
ABC Kids an imprint of Harpercollins Australia

About the Designer

Hazel is a senior book designer at HarperCollins ANZ, where she entered the publishing industry in 2013. Her experience spreads across fiction, non-fiction, illustrated books, children’s illustrated books and YA. In her previous life she has worked in motion graphics, broadcast design, magazine publishing and advertising for various clients in both Sydney and London. She loves to obsessively illustrate patterns, eat delicious foods and tell cheese jokes to anyone who will listen.

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Design Rationale

This wonderful picture book is all about highlighting the brilliance of Beck Feiner’s letter characters. Beck’s characters provided me with the perfect palette and I wanted to keep the design very simple and pared back so the art can speak for itself but also to create something that would appeal to both adults and kids. When it came to the cover, I had the idea of placing the characters in the title and miraculously it all came together quite easily as there were a good selection of letterforms in the title. The whole design process felt very organic.

230 x 230
No. pages
Special finishes
Exposed board hardback/rounded corners/matte lamination/gloss spot UV
Internal Design
Hazel Lam
Beck Feiner
RR Donnelley
Beck Feiner