Awards Book Archive

The Rosie Project
  • Winner

Designed by
W.H. Chong
Best Designed Commercial Fiction Cover
Text Publishing

About the Designer

W. H. Chong is the long-time design director at Text Publishing and designed their logo. In 2013 Chong was inducted into the Australian Book Design Hall of Fame. He is a founding member of ABDA, serving as Secretary from 2014 to 2016. He has written and spoken about book design, and blogged on art and culture for Crikey and Daily Review. He is also an exhibiting artist.  …

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Design Rationale

A romcom about a nerdy scientist with a terrible track record in dating; he never gets to the second date. He then designs a questionnaire dubbed The Wife Project but falls for a woman the exact opposite of all his criteria. In earning her approval he gains a few insights into his own behaviour. The cover illustration is an invented scene, not in the book, and was designed for maximum genre impact. It is printed in black and a near fluoro PMS Warm Red, which is also used on the inside cover.

153 x 243 mm
No. pages
Special finishes
Standard matt lamination, single PMS + black cover, with PMS on inside cover
Internal Design
W.H. Chong, Imogen Stubbs
Graeme Simsion