Designed by

, NBHD Creative

Category

Best Designed Cookbook

Year

2021

Publisher

Hardie Grant Books

About the Designer

Design Rationale

The brief for Shannon’s 3rd book was for this to be her mass-market title. The design challenge was to create a title that felt approachable, but remained true to Shannon’s gothic aesthetic – potentially giving rise to a new genre for 2021: Mass market gothic or MMG. Nikki To’s stark imagery with little stylistic interference to the food champions Shannon’s dishes and is offset by a minimal recipe design. Eksell Display Typeface was chosen for chapter openers and cover to continue the whole dracula vibe but remain accessible.

Details

Dimensions

187 x 248 mm

No. pages

192

Special finishes

Deboss and spot UV

Credits

Internal Design

, NBHD Creative

Photography

Nikki To

Typesetting

Vaughan Mossop, NBHD Creative

Printing

Leo Paper Products

Author

Shannon Martinez